Online media kit

Scarborough: Radio is top 25-54 reach medium.

New data from Scarborough paints a convincing picture of radio as the leading reach vehicle for persons aged 25-54.  After declining from 94% reach in the Money Demo in 2008 to about 91% in 2010, 2011 and 2012, radio’s reach bounced back to 94.3% in the newly issued 2013 Scarborough USA+ report.  That puts it ahead of broadcast TV, non-premium cable, internet and newspapers.

The six-year trend shows slow but consistent erosion for broadcast TV, which declined from 91.1% reach in 2008 to 86.6% in 2013.  While non-premium cable has gained ground on broadcast TV, it began a slight downward creep in 2011.  The two clearest trend lines in the data are for the internet and newspapers, though they’re heading in opposite directions. The internet’s reach continues to rise steadily, growing from 73.9% in 2008 to 85.1% in 2013.  Newspapers, on the other hand, are heading south, sliding from 56.87% in 2008 to 44.8% in 2013. The 12-month Scarborough USA+ survey uses a sample of 85,000 adults 25-54. 

Why Advertise on WROY/WRUL and wrul.com?

Reach

• Radio is on 24/7, reaching over 93% of people age 12 and older every week and 78% daily.
• Often considered a frequency medium, radio is an ideal reach medium when planned differently -- especially based on Arbitron PPM data.
• Reach 3 consumers 1X rather than 1 consumer 3X since that 1 consumer is less likely to need a product/service than any 1 of the 3 would be.
• Ads are most effective when they remind people of brands they know, at the time they happen to need a product or service.
• Reminding is a perfect job for radio when used as a reach medium

Targeting

• Radio’s diversity of programming affords advertisers niche channels to zero in on narrow target groups.
• Formats allow advertisers to speak selectively to consumers they want to reach.
• Local/regional structure means brands can focus on key marketing areas.


Immediacy

• Consumers vary in their stages of the purchase cycle – on-going Radio ads allow your product or brand to be front and center when people are ready to buy, even during offseasons.
• Radio reaches consumers close to the time and location of purchase, whether they’re in-store or online shoppers.
• Radio reaches listeners in-car when they’re driving to stores,restaurants, etc.

Loyalty

• “Radio continues to be perceived as central to people’s lives, especially when contrasted with the precipitous decline by other traditional media”–Arbitron/Edison“InfiniteDial”.
• Radio continues to be the #1 source of music discovery despite the numerous audio options that exist today.
• People spend more time listening to news on the radio each day than they do reading newspapers or getting news online.  The amount of time people listen to radio news has remained more stable over the last decade...-- PewResearchCenterforthe People&the Press
• Listeners tend to listen to relatively few radio stations and are extremely loyal to their favorites.
• Research shows that Radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks.
• Because ads can run frequently and listeners tend to stay tuned for long periods of time, a brand that is big in Radio can create a disproportionately large share of mind for itself.

Engaging

• Listeners feel an emotional connection with their preferred Radio stations.
• Passive forms of advertising merely list merchandise or tell where a product is available;radio is an active medium capable of stirring emotion, creating demand and selling products and services.
• Radio is a call-to-action medium.

Features & Benefits of our radio stations

WRUL

Feature:  50,000 watts reaching more than 25 counties in 3 states

Benefit: Reach more potential customers from more places...more than 60,000 unique listeners each week

Feature:  Primary Target demographic...age 25 - 49, 65% female

Benefit:  We work hard to reach the buying power of the economy so your audience will be the ones holding the purse strings.  You'll be talking directly to the folks with the money, the decision makers of the household.

Feature:  Country music

Benefit:  It's America's (and especially in our region) favorite music genre and the Tri State's had a relationship with WRUL and it's country format for about 40 years now (since 1974).

Feature:  Tri State News with Jordan Rowe

Benefit:  WROY/WRUL and wrul.com are Southeastern Illinois residents first choice for news.  Pair that with the fact that commercials from businesses that sponsor news broadcasts are often seen as the most credible ads.

Feature:  Professional Quality Creative Commercials

Benefit:  You don't have to be as big as McDonalds or Wal Mart to sound just as big, awesome and important.  We use the same audio editing software as the folks who produce ads for the big guys, use professional quality microphones like the folks who produce ads for the big guys and we know how to write, produce and create commercials to make you sound just as big and awesome as the big guys, until you are one of the big guys.

Feature:  Local Sports coverage

Benefit:  You get to join in the community spirit and build some great public relations by banding together with potential customers to root for the local sports teams.  Because we cover the games as they're happening, we get both die hard fans, families and friends of the players as well as folks who simply want to be in the know with how the team did listening to our broadcasts.  Those listeners want to trade dollars for products/services of businesses who support the same team they do.

WROY

Feature:  1,000 watts means White County intensive

Benefit:  If your target audience is Carmi, Crossville, Norris City, Omaha Enfield, Grayville...use WROY and don't waste time talking to folks too far away to benefit from your product or service

Feature:  Primary Target Demographic is 35+

Benefit:  Reach the MOST affluent section of the population...especially when advertising during local news broadcasts.  These are the folks with the most discretionary money to spend

Feature:  Todays News & Yesterdays Hits

Benefit:  We're White County's first choice for news when it happens and that plays a major part in active listeners who are looking for the latest happenings.  The music is the freshest, brightest good mood music there is.  It brings back memories, and generally gives listeners a good feeling.

Feature:  Open Line with Jordan Rowe, Swap Shop on air/online

Benefit:  These are locally produced live community minded programs.  Open Line features local guests discussing topics that matter to listeners in our area...your potential customers and it's only available on WROY.  Swap Shop is a free service to listeners making it an attractive place for folks to listen whether they're wanting to buy, sell or trade. 

Client Testimonials

Wondering who you can call to ask about whether WROY/WRUL/wrul.com works and how?  Wondering what to expect from a station representative? Want to know how other business owners perceive the radio stations and its employees?

We encourage you to contact:

and that list of happy clients goes on and on and on...


Coverage Map




We're not just your radio folks...we're media planners trained on the pros and cons of every medium.  We're capable of helping you to build a comprehensive marketing strategy, one that takes you from where you are to where you want to be.  And we'll stick by you every step of the way there.